Although LED signs have been around for a long time, some business owners are under the impression that this type of signage is only relevant for enterprises that are open throughout the night. Certainly, LED signs are highly useful for night operations but this does not mean they cannot be advantageous to your daytime working hours. LED signs are available in a variety of shapes, designs and sizes so you can always find one that will work well for your business. However, making the most of this type of signage is not limited to simply purchasing one and simply placing it at the entryway of your property. Instead, there are tips and tricks that you could use to make sure that you getting the most value from this investment. If you are looking for new signage, here are a few of the ways that your business can fully leverage LED signs.
Keep your message short and direct
Undoubtedly, LED Signs are more eye-catching than their traditional counterparts since these signs are illuminated. But there is a difference between catching a potential customer's eye and prompting them to take action. If your viewers cannot read the entire message at a glance, it is unlikely that they will feel compelled to wander into your store or take any form of action. To combat that, it is fundamental that you keep your message as short as possible. By getting straight to the point, anyone walking or driving past your store can understand your message, thus piquing their interest in your business.
Change your message as often as possible
A leading advantage that LED signs offer that compared to their conventional counterparts is the ability to customise the messaging as needed. Nonetheless, not many business owners do this. Some individuals think that once they come up with a catchy phrase, it should stay on the sign for the long term. The problem with this approach is that the people who pass by the signage regularly become desensitised to it since it is always displaying the same message. Hence, they lose interest. To avoid this, you should change the message on the sign as often as you can. Take note that this applies to the colours that you use, the font of the text and even the size, as this gives you more room to be creative each time to update the LED sign.
Another way that your business can fully leverage the use of LED signs is by experimenting with the placement of the signage. You can never know which locations will reach customers best until you have tried them out and tracked the traffic into your premises. For more information, contact a LED sign company.