Coming up with business signs can be a complex process. Making the sign too simple could make it lack vital information and this will not promote or advertise your business. On the other hand, if you make it chockfull of details, it could come off as overwhelming and your target demographic will walk or drive past it without taking a chance to process all of the information. This is why a lot of thought has to go into the design of your business sign so as to ensure that it is not being overlooked or not fully representing the message that you are trying to convey. The following are some of the factors that you should consider when designing your business sign.
Keep the design of the sign minimalistic
One mistake some business owners make is assuming that minimalistic design is equal to a simplistic design. The truth of the matter is you can have a minimalistic business sign but still be able to convey all the details that you would want potential customers to take away from the sign. When creating a business sign, try to steer clear from jamming too many elements together that may seem to make your sign eye-catching such as motion blur, drop shadows and more. All these do is make it harder for passersby and motorists to read the sign in its entirety with one glance.
Instead, pick one effect that you would like to use to grab the attention of your potential customers and stick to that single effect. The less busy your sign looks, the higher the chances that it will be legible in the shortest amount of time.
Make use of complementary colours
Another mistake that some business owners make when designing their business signs is choosing colours that appeal to them. Granted, there is nothing wrong with having your own favourite colours. However, you have to keep in mind that you are attracting business from other people and not designing the sign for your individual pleasure. As such, it is prudent to use colours that will complement each other.
For instance, a sign that is primarily made up from a green font on a yellow background may appear to match, but it will not stand out. Instead of using colours that are close to each other in the colour spectrum, opt for colours that are far apart. For example, using a dark colour such as black as the backdrop of the sign with font in a light colour such as white will stand out more.